How to optimize URLs for SEO?
Whatever you say, the optimization of the URLs for the SEO always has an interesting role to play in the positioning of the websites in 2016. This infographic returns on the main questions that concern the optimization of the URLs.
Are you interested in SEO? Then you know that Google takes into account more than 200 factors to rank sites in its natural results on mobile and on its desktop version. While the loading time of a mobile site will soon be a specific positioning factor for mobile results, how do we optimize the URLs to make them as SEO friendly as possible? In his latest computer graphics, Backlinko reviews the fundamentals and the more technical questions specific to the optimization of the URLs of the international sites for example.
CHOOSING THE DOMAIN NAME: WITH OR WITHOUT KEYWORDS?
Even if this section is not present in computer graphics, the question of the choice of the domain name with or without keyword inside very frequently returns on the specialized forums.
When adding a keyword in the domain name has an interest, it associates strategy that will be important for the site to position this or that competitive query. It is quite possible to position yourself on a very competitive request with a domain name that does not include any keyword but simply the company’s brand.
Since the Google Update penalizing Exact Match Domains (EMD), it is generally advisable to prefer a so-called brand name to a domain name containing keywords.
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WHAT IS THE IDEAL SIZE TO OPTIMIZE URLS?
The shorter the URLs, the better. URLs from 1 to 3 keywords are the ones that work best on Google.
Warning however not to over-optimize URLs with too many keywords, this could more harm your SEO than the booster.
WITH OR WITHOUT HTTPS?
Google has confirmed that HTTPS allows websites to get a small boost in natural results. Therefore it’s worth considering during a redesign for example.
DOMAIN OR DOSSIER: WHICH HAS THE MOST OPTIMIZATION?
Google tends to consider a site on a subdomain as a different site from the main site. It is generally recommended to use subfolders for a particular “News” or Blog section.
CHOICE OF DOMAIN NAME FOR INTERNATIONAL SITES: HOW TO CHOOSE?
The best option from an SEO point of view is to have a site with a different extension per country. Therefore, opting for a subdomain is also a widely predictable option. Search Console allows webmasters to declare subdomains and subfolders as dedicated to different countries. Always correctly add link rel alternate hreflang tags to the different sections of an international site. Which work in subfolders or subdomains to declare the language of the content in the best way for search engines.
OPTIMIZING URLS FOR GOOGLE NEWS:
While it was essential there is still little to have at least 4 digits in the URL to reference on Google News. This recommendation is no longer topical. Sites that do not have digits in URLs can now also integrate Google News.
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